The Magic of Autogrill – Highway Restoration, Elevated

the magic of autogrill

If you are Italian, or if you have driven around Italy, you are probably familiar with “Autogrill” as a chain of restaurants that serve the highways all throughout the country.

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But even if you are unaware of Autogrill, every time you travel you are actually exposed to the Autogrill Group, a catering giant that runs several licensed franchises (including Burger King, Pizza Hut, and Starbucks) in the airports, train stations and ports of over 40 countries worldwide (including USA, Canada, and Australia).

Even though the Autogrill Group is based in Italy, to most Italians “Autogrill” is just the generic name of the restaurants located on the highway – even of the ones that are run by the competition (e.g.: Chef Express, Ristop), or that are branded differently because of their size (e.g.: Ciao, Spizzico). And this despite the fact that Autogrill restaurants are nowadays common also in major city centers. The Autogrill name is so universal that in the rest of this article we will also use it as a synonym of highway restaurant.

Italians like Autogrill because it’s familiar and reliable, because it’s good value for money, and because it can be conveniently accessed without leaving the highway. This detail is particularly important, given that most Italian highways are toll roads and exiting them requires the drivers to go through the time-consuming pay booths. Foreigners like Autogrill because it involves very little interaction with (Italian speaking) staff, and because of the high quality of its food, especially compared to the greasy North American road-side restaurants.

The bridge-style Autogrill (above), from the inside.
The bridge-style Autogrill (above), from the inside.

All Autogrill are located in regular service stations. The smaller ones may consist of just a coffee bar and are generally only moderately busy. The larger Autogrill, and particularly the bridge-style ones (which go across the entire highway and are accessible from both travel directions), can instead attract large amounts of customers, especially around lunch and dinner time. They are structured for maximum efficiency and divided into three main sections:

  • A mini-supermarket with snacks and regional foods (such as olive oil, dried pasta, wine, cheese, cured meats), over-the-counter drugs, toiletries, batteries, newspapers and magazines; tobaccos and pre-paid phone cards can be purchased at the cashier.
  • A coffee bar which sells espresso drinks, pastries, and (often) grilled sandwiches (‘panini’, in Italian, plural of ‘panino’), such as Camogli (made with focaccia, Italian ham and swiss), Rustico (with pancetta, smoked provolone and tomatoes) and Fattoria (with speck and fontina cheese).
  • A separate cafeteria-style restaurant.

The restaurant is, in its turn, divided into two sections: the actual self-service (which ends at the cashier), and a sitting area where the purchased meal can be consumed.

A meal for two: penne all'arrabbiata, linguine al pesto, cheese plate, red wine, sparkling water, and bread.
A meal for two: penne all’arrabbiata, linguine al pesto, cheese plate, red wine, sparkling water, and bread.

When entering the self-service, each diner takes a tray and loads it with what they prefer. Drinks (including beer and wine) are directly available for pickup, and so is a fairly large selection of cold dishes (appetizers, sides, fresh and aged cheeses, freshly baked bread, fruit, and desserts). Hot courses are instead plated to order by an attendant. Most Autogrills offer a choice of two or three first courses (e.g.: pasta and risotti) and a couple of second courses (e.g.: meat and fish). After filling the tray, the customer brings it to the cashier who often offers to add an espresso to the bill (the coffee is meant to be had at the bar after the meal). The sitting area is basic but comfortable. The tables are kept clean by staff (though racks for used trays are provided to the customers), dressing and condiments (oil and vinegar, salt and pepper) are available, as well as cutlery and additional napkins. Occasionally, microwaves ovens for re-heating are also provided; if they are missing, plastic heat-keeper domes may be available to help keep plates warm.

In conclusion, Autogrill is dear to the Italians and very much part of their collective imaginary. Every aspect of this Italian icon reflects the spirit of Italy, from the mini-supermarket that resembles the neighborhood shop, to the traditional coffee bar, to the family-style food served in the cafeteria. For those rushing through Italy in their first European trip, Autogrill can give a pretty good snapshot of Italy and of the Italians and shouldn’t be missed.

For more information, check out the official webpage of Autogrill.

13 thoughts on “The Magic of Autogrill – Highway Restoration, Elevated”

  1. Another good entry! Let's try to spread the word about autogrills hoping one day they will be found everywhere around the world! I would have an autogrill panino over subway or even panera any day!

  2. I love Autogrill too!!! I wish we had them here… I was thinking about them the other day… even places like Ciao or Brek would be great!!!!

  3. Autogrills are amazing! The meal for two looks perfect! There is no question on this. I am so happy to have stumbled upon your blog!! Loved your blog. Do visit mine if you love Asian (especially Indian) food. Shall come back again very soon!

  4. Yes, Autogrill food ain't half bad by Anglo standards, and even by Italian ones (depending on where you eat).

    And therein lies THE single greatest difference between our world and the Anglo world: it is perfectly possible to have an amazing meal in the Anglo world (easier in North America, less so in England), but you have to really look for the right place, you have to find yourself in a big city, and you have to shell out.

    In Italy, it's actually hard to eat bad food, though it may happen in larger cities (usually those restaurants that cater to foreign tourists in very visited places such as Rome or Florence), and you find the best food in small, out-of-the-way places.

    While traveling across America, my husband and I, who usually despise Starbucks, were grateful to find one, because coffee was otherwise hideous in smaller places.
    This is the saddest things about America: its food was never refined, or very varied, or even too healthy by any means.
    But it used to be home-made and, in its own, no-veggie-animal-fat-laden, way, rather tasty. Now if you travel around the US instead of those old "mom and pop" diners, all you find is the plasticky, tasteless, chemically-enhanced "food" from horrible corporate chains.

  5. Just got back from my first touring trip to Italy. I'm looking for AutoGrill's recipe for their eggplant, zuchini, and red bell pepper dish. It was great.

    1. How hard would it be for Autogrill to have a freeway restaurant in Australia? THe major Issue is that Most of our Freeway restaurant's are dominated by the big 4 , Shell , BP Mobil and Caltex all controlled by the same owners/Investors of McDonalds and Subway. When traveling in Italy I came across the Autogrill and although not perfect its so much better than any outlet we have in Australia, But I'm a Fussy Aussie born of Italian upbringing who has become accustomed to great food.

    2. Thanks for stopping by! I never realized how lucky I was when I was living in Italy – being able to rely on the Autogrill when driving has been a great plus. Like you say, it's not perfect – but it's honest food 🙂

  6. Hi there, love the “Auto Grill” Food is delicious and lots of healthy choices. Just wondering, we had the opportunity to purchase the plates that the meals were served on, at the time. Is there an accessible web site where I can have the opportunity to purchase the different dinner plates? My family loves them, especially for “Vongole” their large deep rimmed sides keeps the broth, so we can sop it up with Italian bread!

    1. Hi Mary, thanks for your comment. Unfortunately, I don’t have an online contact. My best suggestion is to see in the city where you are if there are any importers of Italian tableware (I’m from Vancouver, and I found one in Victoria as well as one in San Francisco) – these stores can ship worldwide. Of course, the better option is to go to Italy and order from a local store, or -better- producer. The prices will be considerably lower, but shipping considerably higher.

  7. I just came back from Italy. The Autogrill is better than any fast food place in the US and the food is even better than Starbucks. I wish I knew how they made those croissants. They were the best I’ve ever tasted.

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