Canadian Archives - Quatro Fromaggio and Other Disgraces on the Menu

An Italian in Canada – From the Food of Italy to “Italian Food”

I came to Vancouver in 2001, right after getting my Electronic Engineering degree. I had a six-month contract as a software engineer, joining an Italo-Canadian development team. Naturally, I was very excited for the professional experience that awaited me, but I was even more excited for the opportunity to discover a big new city in an enormous new continent – along with its language, its culture, and its food!

During my first few weeks, I trusted my Italian coworkers for food recommendations. They had been living in Vancouver for over a year already and had developed a liking for a pool of Asian and south Asian restaurants, but also for some Ethiopian and Greek establishments. I always loved discovering new cuisines, so I was happy to follow my coworkers around (also because I didn’t quite miss Italian food yet). During those days I learned how to use chopsticks and got to try a whole range of new dishes, including sushi – still one of my favorites.

When on my own, despite trying to expand my horizons to North American food, I kept going back to foreign food. Thinking of it, this is probably because “ethnic” restaurants were meant for foreigners – there, I could order my meal simply by pointing at a picture on the menu, or by reading the number next to it. In North American restaurants, instead, my Caucasian physiognomy was probably deceiving with regards to my language challenges – people expected me to speak English and therefore adjusted my words to their closest logical interpretation. This sometimes resulted in a different dish being brought to me instead of the one I ordered, like that time I was served a Caesar salad instead of a sesame salad, simply because I didn’t know the final ‘e’ in sesame is not silent.

Eventually, through trial and error, I learned how to order food. But I wasn’t totally immune to misadventure. One day, being quite desperate for something a bit more familiar, I stumbled into a McDonald’s and I distractedly ordered: “One cheeseburger and a beer.” In Italy every McDonald’s sells beer, so I mechanically assumed it would be an option in Vancouver as well. The guy at the till probably thought I skipped a word and gave me a burger and some kind of pop. Even though I realized quickly that it wasn’t beer (the fact that it came with a straw gave it away), I wasn’t really in a position to complain, as you can imagine. As I was eating my burger, I gulped down this strange soda. At first, I didn’t mind it, then I started experiencing the horrible feeling of having swallowed a cup of mouthwash! It took me months to realize that that day I had my first root beer. As of today, that root beer was my last!

I then moved from the hotel where I was staying into a small apartment. The kitchen wasn’t fully operative, but it had a microwave oven, so I thought I could try to cook some food for myself. Wandering around in a Superstore, I came across these large frozen “ravioli” filled with potatoes and cheese (the bag probably had the word ‘perogies’ written on it, but it didn’t register with me). The instructions on the package said that these dumplings could be cooked in the microwave, so I was hopeful they would be OK. I was completely wrong! These big, puffy semicircles were made of a thick, chewy dough which, despite having followed the cooking instructions, was definitely way undercooked and tasted quite funny. I ended up squeezing out the filling and eating it like mashed potatoes*.

marbled-cheddar — “I was especially fascinated by the “marbled” one in which bright orange and pale orange cheese are twirled together.”

While at the Superstore, something else caught my attention. I noticed some big blocks of orange cheese, which I recognized as the same cheese that McDonald’s puts in its cheeseburgers. I had never seen the “real thing” in block-form before, and I was especially fascinated by the “marbled” one in which bright orange and pale orange cheese are twirled together. So, after the perogies disaster, I went to the fridge hoping to improve my meal by finishing it with a piece of cheese. Well, that night I realized that this crustless, rubbery orange product is not something you want to just eat with bread like you would for a piece of Fontina or Scamorza… it’s so dry that it’s almost impossible to swallow, and it really tastes quite bland.

After a few months of sushi, dim sum, moussaka, chicken korma, and unsatisfying cheese, my excitement for new foods was starting to wear off. One day, I suddenly craved pasta. Luckily, I happened to walk past a restaurant chain called: The Old Spaghetti Factory. Of course, I didn’t expect to find my mom’s pasta there, but I also didn’t expect it to be too different from it. After all, a pasta dish is a pasta dish, right? Not at all. I had found a completely different kind of Italian food. I was outraged! Spaghetti and Meatballs, Chicken Pesto Penne, Linguini Alfredo… I had never heard of any of these dishes when I was living in Italy. I had discovered a parallel universe!

50% tagliatelle 50% sauce — “A pretty unappetizing one […] the portions were too big, the pasta was either drowning in sauce or looked pale and overcooked, and the sauces looked overly rich.”

A pretty unappetizing one as well… the portions were too big, the pasta was either drowning in sauce or looked pale and overcooked, and the sauces looked overly rich. I ordered something which seemed a bit more familiar to me, clam linguini, but even that dish didn’t compare at all with the one I knew. I thought that maybe I had ended up in a strange “fusion” restaurant, but the more I looked around for other Italian restaurants, the more I became aware that they all served the same kind of unfamiliar dishes.

cinco fromaggio — “Don’t they know that Italians very rarely make spelling mistakes? It’s a phonetic language!”

Looking more closely at some of these self-proclaimed Italian restaurants, I was particularly surprised to find a slew of spelling mistakes printed on their menus, which I actually found quite offensive. Don’t they know that we have spell checkers in Italy? Don’t they know that Italians very rarely make spelling mistakes? It’s a phonetic language! In a few cases, I almost offered to correct the menus myself, but then I realized that maybe these errors were for the best after all, since they acted like unintentional warnings to native Italians, hopefully sending them off to the Chinese restaurant next door, perhaps with an equally misspelled menu, but that they would have never been able to call out.

Meanwhile, my first work contract had ended and I was offered a full-time job, which I actually still hold now, 15 years later. During the following years I kept running into distorted Italian food, and somehow Italian food was becoming even more popular in Vancouver. In 2010, I decided to have some fun and start a pretentious blog aimed at fixing Italian food in North America. In my opening post, I wrote: “I will say the proper ways to write the names of Italian dishes. And, from what I know, I will also try to say how the dish should look and taste… for sure I will say how the dish most definitely *shouldn’t* look or taste!”

This was just the beginning, though, and as I continued blogging my initial rant turned into something a bit more useful. I started investigating the root differences between the food of Italy and the food of North America, which are as much in the ingredients as in the culinary culture. I also learned that Italian-American food is a cuisine in its own right, historically rooted and not less authentic than the cuisine of Milan. However, I think that Italian-American food should be labeled as such, and I hope that going forward more restaurants and chefs will celebrate it by calling it out on their menus instead of labeling it as generically “Italian.”

Since I started the blog, however, things have begun to change. I am not sure I can take credit for it, but it’s indisputable that thanks to YouTube and true Italian food blogs people can get accurate descriptions of all kinds of cuisines directly from the people who grew up eating them. In this changing landscape, more and more Italian restaurateurs are discovering that they can be successful outside of Italy without compromising by adapting their menus to local expectations. As a result, the Italians abroad can more easily find the Italian food they’re familiar with.

I think that the new global awareness is also reflected in an increased availability of ingredients. Naturally, North America’s produce is still very different from the Italian because of climate and composition of the soil, but, at least in big cities, it is now easier to find Italian grocery stores and to cook traditional continental Italian without having to substitute any key ingredients. Overall, I don’t see this as globalization, but quite as the opposite – it’s a phenomenon which validates local realities and traditional cuisines, ultimately preserving them in their immense richness and protecting them from accidentally merging into one another. Cross pollination and fusion cuisine will of course still happen, but, hopefully, they will become more deliberate than they have been in the past.

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* It took me years, but I eventually came across properly cooked east European perogies and discovered that they are actually delicious. ↑

[Thoughts on the Table – 1] Salty and Spicy

Welcome to the first episode of Thoughts on the Table! It’s very exciting for me to switch format, and venture into making a podcast. As always, I will investigate why food and food culture are the way they are, and in particular why they are different between Italy and North America. This time, my friend Jason, Canadian born and raised, will join me.

Is the perception of salt absolute or subjective? Is there such a thing as a spicy taste? Does eating spicy food damage our taste buds? Join Paolo and Jason as they answer these questions and more in this episode on flavor titled “Salty and Spicy”. Thanks for listening!

Table Service, an Ocean Apart

Table service, the customer experience in restaurants, can be radically different between Italy and Canada. Most of my considerations can probably apply to all of North America, but in this article, I will be referring specifically to my Canadian experience.

Guest and host

In Canada, the ideal customer’s expectation of good service is to be treated like a guest at a friend’s house. When successful, the relationship between host and guest is warm and friendly. The restaurant staff’s goal is to make their guests feel at home by making themselves constantly available, should the customers need anything.

At the end of the meal, in return for the many courtesies, the guest leaves a tip according to a tradition designed to reward good service with an act of generosity.

Customer and patron

In Italy, when dining in, a service charge (usually 10%) is automatically added to the bill. It represents an actual fee, not a gratuity, explicitly named in the cheque as the cost of cover and service (‘coperto e servizio’). The extra charge is meant to account for the rental of clean tableware and linens, as well as (part of) the waiters’ wages.

The relationship between customer and waiter is therefore quite business-like: the waiter takes the order, serves the food, and the customer pays for the service. Because of this, Italians don’t have a problem with calling the waiter when they need it – they know it’s the waiter’s responsibility to assist. As a result, the waiters don’t need to constantly check on the tables.

Avoiding culture clash

Which way is better? The friendly exchange of courtesies or the contract? Each of them is the norm in their respective countries, and whether you prefer one or the other likely depends on where you were raised. The different type of customer service, however, can become problematic when the two cultures mix.

What should Italians expect when traveling to Canada? They will be surprised by how friendly the service is. They should not mind the many interruptions throughout the meal – waiters will offer free water, constantly re-filling the glasses, and will periodically check if the guests are liking the food (when asked, guests should just say the food is good unless really they don’t like it and want to send it back). At the end of the meal, they shouldn’t be surprised to have the cheque automatically brought to them without asking (something that would be considered rude in Italy, like a way to ask them to leave). The bill is generally left *face down* on the table for a reason, it’s perfectly fine to ignore it until ready to pay, before leaving.

However, tipping is supposed to be proportional to the quality of the service and, in its essence, optional. Practically, though, since waiters are often paid minimum wage, it translates into paying the server an expected percentage (nowadays, 15% and up). Not leaving a tip, or leaving a tip that is substantially lower than what is customary, is equal to making the harsh statement that the waiter can’t do their job. Since Canadians hate to make harsh statements, they will always leave a tip, and will just avoid restaurants where service is poor.

What should Canadians expect, then, when traveling to Italy? They should expect it to be a bit rough, but they should try to focus on the food and keep in mind that, as they pay for service, they have the right to demand attention if it’s not given to them (the Italians even have a saying: ‘chi spende pretende!’, those who spend demand!). Just like on an airplane they have the right to ask for an extra pillow if they so wish. Since it’s considered rude in Italy for the restaurant to talk about money when people are still seated at the table, at the end of the meal Canadians should expect to have to ask for the cheque. In fact, the Italians even have a special “scribbly” way of waving when calling for it!

In Italy, the waiter is, fundamentally, the connection between the customer and the food. If the food meets the client’s expectations, and the waiter brings the food to the client, then the waiter meets the obligation implicit with his role. The waiter can still exceed expectations, for instance when they are particularly knowledgeable about the food, or when particularly attentive to the customers, and this can certainly increase the image of the restaurant. In many cases, however, the service in restaurants just meets minimum expectations. Those restaurants can still be highly successful, provided that their food is highly regarded. It’s a matter of offer and demand – but on the market of good food.

Finally, Italian restaurant owners in Canada have to keep in mind that the expectations are different than back home. While authentic Italian food is generally highly appreciated – the Italian standards of customer service are generally highly despised. No matter how good the food is, if customer service is not up to Canadian standards, the restaurant can very rapidly build a negative image, and its success can be severely hampered.