Piadina Romagnola

Piadina is a traditional flatbread from the Italian historical region of Romagna.

The name piadina (plural: piadine) is a diminutive form of piada (used interchangeably to refer to the same preparation), which originates from the Greek pláthanon: “long dish, baking tray.” Since 2014, ‘piadina’ is registered as Protected Geographical Indication (Indicazione Geografica Protetta, or IGP, in Italian.)

Traditionally, piadina is made of flour, water, salt, and a small amount of lard (strutto in Italian). For a vegetarian recipe, the lard can be substituted with olive oil or margarine. Through the centuries, from a simple bread alternative, piadina has become an iconic symbol of the Romagna region and a widely popular product. Nowadays, it can be enjoyed in special establishments called Piadinerie (plural of Piadineria), which can also be found in big northern Italian cities outside of the Romagna region.

The piadina can be served as a kind of bread to accompany meals, but it’s more commonly enjoyed folded in half and filled with various cheeses, cold cuts, or roasted vegetables. One of the most popular fillings is Squacquerone (a fresh cheese which has a protected designation of origin from Romagna), prosciutto crudo (dry-cured ham), and rocket (arugula).

Having grown up in the province of Milan, I only became familiar with piadina during one of my family’s summer trips to the Adriatic seaside resort of Emilia-Romagna, a popular destination for Italian and north European tourists who are looking for long sandy beaches, shallow Mediterranean waters, amazing food, and exciting nightlife. I remember trying my first piadina in a small theme park called Fiabilandia, in Rivazzurra di Rimini. It was filled with prosciutto crudo, and for me, it was a welcome revelation—one of the first of the many kinds of Italian regional food that I went on to discover!

This recipe was given to me by a friend who was born in Romagna. It makes use of a small amount of baking soda (sodium bicarbonate) which acts as a raising agent by releasing carbon dioxide at temperatures above 80 °C, making a light, friable flatbread.

Besides cooking, baking soda has many other uses as summarized in this comprehensive article.

Piadina Romagnola

Yield: 4 piadine

Prep Time: 40 minutes

Cook Time: 20 minutes

Piadina Romagnola

Ingredients

  • 1 3/4 cups all-purpose flour
  • 1/4 teaspoon baking soda (sodium bicarbonate)
  • 1 teaspoon of salt (or 1 1/6 if using unsalted margarine*)
  • 2 ounces (1/4 cup) (salted) margarine, at room temperature
  • 1/2 cup of water
  • 1 cup Squacquerone cheese (which can be substituted with Quark)
  • one handful of rocket
  • 20 cherry tomatoes, halved

Preparation

  1. In an electric mixer using the dough blade, combine flour, baking soda, and salt.
  2. Add the margarine and mix until evenly combined.
  3. Slowly add the water, mix until the dough forms a mass around the hook. Knead until smooth, 5 minutes.
  4. Divide the dough into four equal pieces and roll each piece into a ball. Wrap the balls in saran wrap and let them rest at room temperature for 30 minutes.
  5. Using a rolling pin, roll each ball into a thin disc, 7 inches in diameter. If you want perfectly round piadine, press a similar sized lid onto the rolled dough, then remove the excess around the edges.
  6. Warm up a non-stick pan on the small burner, at a medium heat. Allow 5-10 minutes for the pan to reach a stable temperature.
  7. Cook one piadina at a time, for about 2-3 minutes on each side. If big bubbles begin to form, flip the piadina sooner to keep the bubbles from growing. Continue cooking, flipping as necessary, until lightly browned small blisters appear on the side in contact with the heat.
  8. Remove the piadina from the heat and let it cool until lukewarm, then fold it in half and fill it with the cheese, rocket, and cherry tomatoes.

Notes

* Salted margarine contains 7 mg of sodium per gram, therefore 2 oz of margarine contain 400 mg of sodium, which correspond to 1/6 teaspoon of salt.

https://www.disgracesonthemenu.com/2017/01/piadina-romagnola.html

 

 

An Italian in Canada – From the Food of Italy to “Italian Food”

I came to Vancouver in 2001, right after getting my Electronic Engineering degree. I had a six-month contract as a software engineer, joining an Italo-Canadian development team. Naturally, I was very excited for the professional experience that awaited me, but I was even more excited for the opportunity to discover a big new city in an enormous new continent – along with its language, its culture, and its food!

Milan-Vancouver

During my first few weeks, I trusted my Italian coworkers for food recommendations. They had been living in Vancouver for over a year already and had developed a liking for a pool of Asian and south Asian restaurants, but also for some Ethiopian and Greek establishments. I always loved discovering new cuisines, so I was happy to follow my coworkers around (also because I didn’t quite miss Italian food yet). During those days I learned how to use chopsticks and got to try a whole range of new dishes, including sushi – still one of my favorites.

When on my own, despite trying to expand my horizons to North American food, I kept going back to foreign food. Thinking of it, this is probably because “ethnic” restaurants were meant for foreigners – there, I could order my meal simply by pointing at a picture on the menu, or by reading the number next to it. In North American restaurants, instead, my Caucasian physiognomy was probably deceiving with regards to my language challenges – people expected me to speak English and therefore adjusted my words to their closest logical interpretation. This sometimes resulted in a different dish being brought to me instead of the one I ordered, like that time I was served a Caesar salad instead of a sesame salad, simply because I didn’t know the final ‘e’ in sesame is not silent.

Eventually, through trial and error, I learned how to order food. But I wasn’t totally immune to misadventure. One day, being quite desperate for something a bit more familiar, I stumbled into a McDonald’s and I distractedly ordered: “One cheeseburger and a beer.” In Italy every McDonald’s sells beer, so I mechanically assumed it would be an option in Vancouver as well. The guy at the till probably thought I skipped a word and gave me a burger and some kind of pop. Even though I realized quickly that it wasn’t beer (the fact that it came with a straw gave it away), I wasn’t really in a position to complain, as you can imagine. As I was eating my burger, I gulped down this strange soda. At first, I didn’t mind it, then I started experiencing the horrible feeling of having swallowed a cup of mouthwash! It took me months to realize that that day I had my first root beer. As of today, that root beer was my last!

I then moved from the hotel where I was staying into a small apartment. The kitchen wasn’t fully operative, but it had a microwave oven, so I thought I could try to cook some food for myself. Wandering around in a Superstore, I came across these large frozen “ravioli” filled with potatoes and cheese (the bag probably had the word ‘perogies’ written on it, but it didn’t register with me). The instructions on the package said that these dumplings could be cooked in the microwave, so I was hopeful they would be OK. I was completely wrong! These big, puffy semicircles were made of a thick, chewy dough which, despite having followed the cooking instructions, was definitely way undercooked and tasted quite funny. I ended up squeezing out the filling and eating it like mashed potatoes*.

marbled-cheddar
“I was especially fascinated by the “marbled” one in which bright orange and pale orange cheese are twirled together.”

While at the Superstore, something else caught my attention. I noticed some big blocks of orange cheese, which I recognized as the same cheese that McDonald’s puts in its cheeseburgers. I had never seen the “real thing” in block-form before, and I was especially fascinated by the “marbled” one in which bright orange and pale orange cheese are twirled together. So, after the perogies disaster, I went to the fridge hoping to improve my meal by finishing it with a piece of cheese. Well, that night I realized that this crustless, rubbery orange product is not something you want to just eat with bread like you would for a piece of Fontina or Scamorza… it’s so dry that it’s almost impossible to swallow, and it really tastes quite bland.

After a few months of sushi, dim sum, moussaka, chicken korma, and unsatisfying cheese, my excitement for new foods was starting to wear off. One day, I suddenly craved pasta. Luckily, I happened to walk past a restaurant chain called: The Old Spaghetti Factory. Of course, I didn’t expect to find my mom’s pasta there, but I also didn’t expect it to be too different from it. After all, a pasta dish is a pasta dish, right? Not at all. I had found a completely different kind of Italian food. I was outraged! Spaghetti and Meatballs, Chicken Pesto Penne, Linguini Alfredo… I had never heard of any of these dishes when I was living in Italy. I had discovered a parallel universe!

50% tagliatelle 50% sauce
“A pretty unappetizing one […] the portions were too big, the pasta was either drowning in sauce or looked pale and overcooked, and the sauces looked overly rich.”
A pretty unappetizing one as well… the portions were too big, the pasta was either drowning in sauce or looked pale and overcooked, and the sauces looked overly rich. I ordered something which seemed a bit more familiar to me, clam linguini, but even that dish didn’t compare at all with the one I knew. I thought that maybe I had ended up in a strange “fusion” restaurant, but the more I looked around for other Italian restaurants, the more I became aware that they all served the same kind of unfamiliar dishes.

cinco fromaggio
“Don’t they know that Italians very rarely make spelling mistakes? It’s a phonetic language!”

Looking more closely at some of these self-proclaimed Italian restaurants, I was particularly surprised to find a slew of spelling mistakes printed on their menus, which I actually found quite offensive. Don’t they know that we have spell checkers in Italy? Don’t they know that Italians very rarely make spelling mistakes? It’s a phonetic language! In a few cases, I almost offered to correct the menus myself, but then I realized that maybe these errors were for the best after all, since they acted like unintentional warnings to native Italians, hopefully sending them off to the Chinese restaurant next door, perhaps with an equally misspelled menu, but that they would have never been able to call out.

Meanwhile, my first work contract had ended and I was offered a full-time job, which I actually still hold now, 15 years later. During the following years I kept running into distorted Italian food, and somehow Italian food was becoming even more popular in Vancouver. In 2010, I decided to have some fun and start a pretentious blog aimed at fixing Italian food in North America. In my opening post, I wrote: “I will say the proper ways to write the names of Italian dishes. And, from what I know, I will also try to say how the dish should look and taste… for sure I will say how the dish most definitely *shouldn’t* look or taste!”

This was just the beginning, though, and as I continued blogging my initial rant turned into something a bit more useful. I started investigating the root differences between the food of Italy and the food of North America, which are as much in the ingredients as in the culinary culture. I also learned that Italian-American food is a cuisine in its own right, historically rooted and not less authentic than the cuisine of Milan. However, I think that Italian-American food should be labeled as such, and I hope that going forward more restaurants and chefs will celebrate it by calling it out on their menus instead of labeling it as generically “Italian.”

Since I started the blog, however, things have begun to change. I am not sure I can take credit for it, but it’s indisputable that thanks to YouTube and true Italian food blogs people can get accurate descriptions of all kinds of cuisines directly from the people who grew up eating them. In this changing landscape, more and more Italian restaurateurs are discovering that they can be successful outside of Italy without compromising by adapting their menus to local expectations. As a result, the Italians abroad can more easily find the Italian food they’re familiar with.

I think that the new global awareness is also reflected in an increased availability of ingredients. Naturally, North America’s produce is still very different from the Italian because of climate and composition of the soil, but, at least in big cities, it is now easier to find Italian grocery stores and to cook traditional continental Italian without having to substitute any key ingredients. Overall, I don’t see this as globalization, but quite as the opposite – it’s a phenomenon which validates local realities and traditional cuisines, ultimately preserving them in their immense richness and protecting them from accidentally merging into one another. Cross pollination and fusion cuisine will of course still happen, but, hopefully, they will become more deliberate than they have been in the past.

_____
* It took me years, but I eventually came across properly cooked east European perogies and discovered that they are actually delicious.

Oven-Roasted Vegetables Stripes

Roasted vegetables are nothing new, but this particular arrangement makes for a truly spectacular dish which can be served as a main course, accompanied with fresh and aged cheese, as well as a side dish.

When I lived with my parents, this preparation was a common Sunday meal feature. However, it didn’t start in my childhood. For some reason, one day my mother started roasting vegetables this way and ever since it has been pretty much her only way. Since the cooked casserole is incredibly beautiful, she would bring it to the table straight from the oven and ask people if they wanted a bit of all the vegetables or if they had their favorites. Since everyone likes potatoes, her casserole would always be generous with the popular tubers.

The striped arrangement, however, is not merely beautiful to see. By keeping the vegetables separate as they cook, each flavor remains distinct and intense. In fact, this dish works best when using vegetables of different flavor profiles and textures, as well as of differing colors. For instance, I decided to pair sweet bell peppers with bitter radicchio, and starchy potatoes with aromatic fennel. But yam, zucchini, eggplants, cabbage, mushrooms, endive, onion, green beans, and shallots can all be used as well.

Why radicchio and fennel?

I chose radicchio and fennel because they also happen to be quite obscure to many of my Canadian friends. They are often even obscure to the superstore cashiers who sometimes ask me what they’re weighing! If you have yet to try them, they’re both a bit of an acquired taste – but I guarantee they’ll quickly grow on you. Radicchio is quite bitter and astringent, but its flavor becomes milder with cooking, especially in the presence of salt. Fennel has a sweet anise-like flavor, though the roasting (and the resulting caramelization) brings out more of a well-rounded umami flavor.

Why pre-roasting?

As you will see, each vegetable is pre-roasted in the pan before going into the oven. This is to equalize cooking times. In the case of starchy vegetables like potatoes, pre-roasting also provides the necessary searing which will keep them separate and crunchy on the outside. The subtle layer of garlic flavoring and the oregano finish, along with the olive oil, all combine to bring the dish together.

Mediterranean Roasted Vegetables Stripes

Yield: 4 servings, or 8 sides

Total Time: 1 hour

Prep Time: 15 minutes

Cook Time: 45 minutes

Mediterranean Roasted Vegetables Stripes

Ingredients

  • 3 medium yellow potatoes, diced uniformly (1/2 inch edge)
  • 1 large fennel (or two small ones), sliced
  • 2 bell peppers (yellow and red), sliced
  • 1 head of radicchio di Chioggia (or 3 of radicchio Trevisano), sliced
  • 1 garlic clove, whole - just for rubbing the pan
  • 1/4 cup of vegetable broth, kept warm
  • 2 Tbsp olive oil
  • 1 teaspoon oregano (dried or fresh)
  • salt

Preparation

  1. Gather the ingredients.
  2. Rub a garlic clove, which you have previously cut to expose the pulp, vigorously on a dry, oven-proof casserole. This will give a very subtle garlic flavor to the whole dish.ingredients, potatoes
  3. Pat dry the diced potato with paper towel. Preheat a tablespoon of olive oil in a non-stick pan, roast the potatoes for 5-10 minutes at a high temperature, turning them from time to time to sear them on all sides. Note: don't add any salt at this time to avoid osmosis which would extract water from the potatoes, preventing proper searing. When the potatoes begin to brown, add a bit of salt, then put them in the casserole on one of the long sides (as in the finished dish above).
  4. In the same non-stick pan, roast the fennel for 5 minutes at medium heat. If necessary, add a little more olive oil. While it cooks, add a bit of salt. When the fennel begins to brown, remove it from the pan and lay it in the casserole on the side opposite to the potatoes.fennel, bell pepper
  5. In the same pan, now roast the bell peppers (separating the colors, or together) at medium heat for 5 minutes. If necessary, add a bit more olive oil. Start preheating the oven at 180 °C (350 °F). As the bell peppers cook, add a bit of salt. When the bell peppers begin to soften, add them to the casserole, as a stripe next to the potatoes.
  6. In the same pan, finally, roast the radicchio for a minute or two at medium heat until it starts to soften. Add a bit of salt.radicchio, garlic
  7. Lay the radicchio as the final stripe, next to the fennel. Place the casserole in the oven at 180 °C (350 °F) for 45 minutes.
  8. After 30 minutes of cooking, pour in the vegetable broth and sprinkle generously with oregano.casserole, broth
https://www.disgracesonthemenu.com/2016/07/oven-roasted-vegetables-stripes.html

[Thoughts on the Table – 46] Introducing Alida from My Little Italian Kitchen

Thoughts on the Table is back with an entertaining episode with Alida from My Little Italian Kitchen. I’ve known Alida’s work for quite some time, and it was great to finally meet face to face via Skype and have a nice long chat! Join us to hear Alida’s story as a blogger and the stories behind some of her articles. Among the various topics we touched on, Alida talks about her fascination for the weekly Italian street markets, the experience of meeting an artisan butter and cheese maker in an Italian latteria, and her fantastic achievements as a blogger to attend a pasta-making workshop personally held by Giovanni Rana and to be part of a TV show with top chef Jamie Oliver. I would like to thank Alida for taking the time of being interviewed and wish her all the best for her fantastic blogging career!

You can follow Alida also on Twitter, Pinterest, Facebook, Google+, and Instagram.

Music by: www.purple-planet.com.

   

Spätzle-style Passatelli Sauteed with Radicchio, on Cheese Fondue

Passatelli are a variation of “stracciatella”, an ancient soup that can be found in various parts of Italy. To make stracciatella, a mix of egg, cheese and (optional) breadcrumbs is whisked into boiling broth, resulting in bits of ripped dough that resemble small tore rags (“straccetti”). To make passatelli, instead, the dough is forced through a heavy perforated iron, resulting in irregularly shaped short noodles of variable thickness (their name comes from “passare” = to go through). You can see the passatelli iron in action in this youtube video produced by a local television in the Romagna area. Passatelli are a classic dish of the Emilia-Romagna, Marche, and Umbria regions, where they are traditionally boiled in broth and served as a soup.

Since the passatelli iron is nowadays hard to find (even in Italy), some suggest using a potato ricer with large holes. You can see it demonstrated in the second part of the same video. While this can be effective, it produces noodles of uniform thickness, removing that irregularity that is characteristic of the dish.

For my interpretation of passatelli, I made use of a spaetzle maker, which is fairly common in kitchen stores (and on amazon.com). The resulting passatelli are slightly shorter and thinner than they should be, but I found that they work especially well when served dry, as opposed to in a soup.

As for the proportions between the ingredients, I went with the original recipe presented by Pellegrino Artusi in his famous recipe book: Science in the Kitchen and the Art of Eating Well, which was first published in 1891. This differs from modern day passatelli which generally feature equal amounts (in weight) of breadcrumbs and Parmigiano. Also, Artusi calls for a small quantity of bone marrow “for extra softness,” which is no longer used. Instead, I kept the idea, but replaced the bone marrow with softened butter.

Even though I followed Artusi’s proportions for the dough, I served the passatelli according to a more modern tradition. Particularly, I tried to replicate the presentation suggested in the video mentioned above, in which boiled passatelli are drained and sauteed in butter with a small amount of radicchio, and then served over a light cheese fondue. The result was truly amazing! A very successful dish that can totally be the star of the show in a rustic and cozy meal.

Spätzle-style Passatelli Sauteed with Radicchio on Cheese Fondue

Yield: 2 servings

Total Time: 40 minutes

Prep Time: 30 minutes

Cook Time: 10 minutes

Spätzle-style Passatelli Sauteed with Radicchio on Cheese Fondue

Ingredients

     For the dough

    • 100 g (3 ½ oz) breadcrumbs (made from plain stale bread, without oils or additional ingredients)
    • 40 g (1 ½ oz) Parmigiano, grated
    • 20 g (¾ oz) unsalted butter, softened
    • 2 eggs
    • Sprinkle of grated nutmeg
    • 2 liters (½ gallon) of vegetable stock

     For sauteeing

    • 1 ½ Tbsp unsalted butter
    • ¼ of a small radicchio, sliced
    • Salt and pepper

     For the cheese fondue

    • 1 Tbsp unsalted butter
    • 1 Tbsp white flour
    • ½ cup milk
    • 20 g (¾ oz) Parmigiano, grated
    • 40 g (1 ½ oz) Fontina, (or Swiss cheese), diced

    Preparation

       For the dough

      1. Mix all ingredients except for some of the breadcrumbs.
      2. Kneed for a few minutes until obtaining a soft dough that is not too sticky, adding the remaining breadcrumbs as needed to obtain a workable consistency.
      3. Squeeze the dough through the holes of the spaetzle grater. See here for the video.making spaetzle-style passatelli
      4. Bring the broth to a gentle boil, then toss in the passatelli.
      5. Continue boiling until the passatelli will float, then drain them gently.boiling passatelli

       For sauteeing

      1. Sautee the radicchio in butter until softened. Adjust with salt and pepper.sauteing radicchio
      2. Add the boiled and drained passatelli. Toss them gently to lightly sautee them.spaetzle-style passatelli

       For the cheese fondue

      1. Place the butter and a tablespoon of water in a small pan at medium heat to prepare a light bechamel.
      2. When the butter melts add the flour and mix vigorously until you hear a sizzling sound.
      3. Gradually add the milk, starting with a very small amount and mixing until completely absorbed.
      4. Continue until all milk is incorporated. Allow it boil for a minute to complete the bechamel.
      5. Add the Parmigiano and the Fontina, mix until they’re fully melted.making cheese fondue
      6. Assemble the dish by placing the cheese fondue in the bowls, then lay the sauteed passatelli over top.
      https://www.disgracesonthemenu.com/2016/01/spaetzle-style-passatelli.html

      Alpine-style Onion Soup (Zuppa di Cipolle alla Valdostana)

      When it’s cold outside, my definition of comfort food is a warm and rustic dish. This soup totally qualifies as such, especially when it’s served in individual earthenware bowls that stay hot.

      This preparation is characteristic of the Aosta Valley, a small Italian region at the borders with France and Switzerland, on the western Alps. It can be considered a variation of the classic French onion soup that makes use of Fontina, a semi-soft cow’s milk cheese, which is local to the Aosta region.

      As for the onion, the white variety works best thanks to the complex flavor it develops when roasted, which I find has hints of cabbage and fennel.

      Part of the success of this dish is due to its layered construction and the resulting alternation of textures and flavors. Besides making for an appealing presentation and keeping the dish hot, the individual bowls also keep the layers into place.

      Alpine-style Onion Soup (Zuppa di cipolle alla Valdostana)

      Yield: 2 servings

      Total Time: 30 minutes

      Prep Time: 15 minutes

      Cook Time: 15 minutes

      Alpine-style Onion Soup (Zuppa di cipolle alla Valdostana)

      Ingredients

      • 1/2 white onion, sliced
      • 1 Tbsp butter
      • 2 cups vegetable stock
      • 1/2 Tbsp white flour
      • 2 tick slices country bread
      • 4 slices fontina (or swiss cheese)
      • salt and black pepper
      • 2 earthenware soup bowls, oven resistant

      Preparation

      1. In a pan, roast the onion in butter at medium heat for 3-5 minutes until golden.onion-soup_12
      2. Sprinkle with flour and continue roasting for a couple more minutes, stir gently.
      3. Add the vegetable stock and bring to a boil. Boil for 10 minutes without a lid to reduce.onion-soup_34
      4. Meanwhile prepare 2 thik slices of fresh country bread, possibly with crust on one side. Trim them so that they fit tightly within the bowls.
      5. Adjust the onion soup with salt and pepper, then pour it in the two bowls.layering_12
      6. Add the bread, so that it lays overtop, crust downwards, barely touching the soup.
      7. Lay the cheese over the bread to fully cover it.layering_34
      8. Broil for 10-15 minutes until the cheese will be bubbly.
      https://www.disgracesonthemenu.com/2015/12/alpine-style-onion-soup-zuppa-di-cipolle-alla-valdostana.html

       

      Il Mercato – The Tradition of the Italian Street Market

      ~~~ This article is available in narrated version. Check it out! ~~~

      Every year, when I go back to Italy to see my family, I manage to squeeze in a visit to a mercato. As you may have guessed, the word “mercato” means “market”, but what’s a mercato (plural: mercati) to the Italians? I asked several friends from various parts of Italy to help me define it – the article you’re reading includes their collective observations.

      The mercati are traditional neighborhood street markets that take place in most Italian municipalities and are as ancient as the cities themselves. Small towns tend to have a weekly mercato (on alternating weekdays among bordering towns) in a designated street or square (often called “Piazza Mercato“). Bigger cities instead tend to have several neighborhood mercati, some of which may occur daily (on weekdays and Saturdays) and take place in permanent structures that are either partially or fully covered (mercati coperti).

      Produce stands
      Produce stands usually occupy the biggest and most prominent section of the mercati.

      In the mercati, street vendors set up their movable shops to cover a complete range of needs: from food, to clothes, to household items. The stores are generally open from early morning until early afternoon, but in big cities or for special occasions (e.g. patron saint feasts or Christmas celebrations) they may remain open until late. The mercati feature products for all budgets, from affordable consumables to high-quality designer items. Bargaining is acceptable though not as common as it was in the past, with the newer generations of customers being more used to posted prices.

      “At the regular neighborhood market, you can buy all sorts of things, bargain, and you can also find prestigious brands and products, such as leather boots.[…] In Turin, there’s the biggest open market in Europe: Porta Palazzo which has a covered area for meat, pasta, and fish.” Lucia

      “Bologna has a covered market in the city center (The Herbs Market – Mercato delle Erbe), some permanent markets in the style of Alger’s kasbah (via Pescherie’s market […], Aldovrandi’s square’s market) and some temporary markets […], plus a number of neighborhood markets all over the city.” Nando

      “In the past, all cities had covered markets. Now in the Emilia region, the only famous market left is Modena’s – a spectacular market with a lot of high-quality foods […] [which are] also sought after by tourists.” Ilaria from Ilaria’s Perfect Recipes

      Even though supermarkets have become the main source of supplies, the mercati remain popular in Italy. One reason for their appeal is the reliable quality and competitive prices of their fresh produce. Italians are very demanding when it comes to food and select vendors based on an expectation of high quality and fair value. Since in the mercato vendors strive to form long-term relationships with their customers, they must honor such expectations.

      Another reason for the popularity of the mercati is that small towns may otherwise not have enough stores to supply the local demand. This phenomenon has become even more significant in recent years since many small businesses closed due to the financial downturn and competition from out-of-town commercial centers and department stores.

      Outdoor meeting spaces
      The mercati are also outdoor meeting spaces.

      Aside from the merchandise itself, however, a big part of the appeal of the mercati lies in their social function of being outdoor gathering places where people can meet. Those who visit a mercato are greeted by a cheerful atmosphere derived from the variety of merchandise and the excitement of bargaining. In small towns where the mercato only occurs weekly, the infrequency of the event intensifies the excitement.

      There are mercati that specialize in a certain genre of merchandise, such as the famous “mercati del pesce” (fish markets) that are commonly seen in coastal cities, or the “ortomercati“, which are dedicated to fruit and vegetables. But the multipurpose mercati are the most common. In those, vendors are loosely grouped together by type, with fresh fruit and vegetables stands taking on the most prominent section.

      Coffee truck
      Even a small Italian street market can feature a fully equipped coffee truck.

      In most mercati, the space next to the produce is reserved for bakeries and deli trucks (selling fresh pasta, cheese, cold cuts, olives and other preserves, roasted chickens, and pre-made dishes). A few butchers and some fish trucks are also commonly seen in that area. As we move away from the core, the merchandise switches to clothes, including pajamas and underwear, as well as shoes and accessories such as belts and wallets. Then, it’s the turn of household items, including linens, curtains, mats, as well as hardware, tools, and cleaning products. Sometimes plants, seeds, and even birds, and other small pets can be found as well. Finally, in recent years, “coffee trucks” have been making an appearance even in small mercati, offering espresso and cappuccino, as well as croissants, pastries, sandwiches, and pizza by the slice. Some even feature a dedicated seating area.

      Even though the produce sold in the mercati is often local, vendors may rely on nationwide distribution chains, and as such the mercati cannot be considered as farmers’ markets. In some big Italian cities, however, actual farmers’ markets have started to appear as stand-alone venues or as distinct sections in regular mercati. Just like in North America, farmers’ markets are associated with smaller production volumes, organic farming (agricoltura biologica), fair trade, and consequently higher retail prices. In Italy, however, farmers’ markets are still relatively uncommon, possibly because the majority of the Italians consider regular produce to be just as healthy.

      “In Milan, the first farmers’ market, organized by Coldiretti [a national agricultural organization] opened in 2008 in the headquarters of the farmers’ cooperative (Consorzio agrario) of Milan and Lodi. The number of farmers’ markets reached 120 in Lombardy in early 2013.” Simona from Briciole

      It has to be mentioned that mercati sell new merchandise and should not be confused with flea markets (mercati delle pulci) and other second-hand markets (mercatini dell’usato), or with antique markets (mercati dell’antiquariato). Most major cities do have such specialty markets as unique venues, though generally only monthly or seasonally.

      “As for second-hand/antiques, in the area of Porta Palazzo there’s the Balon market, which has some rare pieces. The “Gran Balon”, takes place the second Sunday of every month, and there you really have the chance to find treasures.” Lucia

      “Then there’s the «small» antique market of Santo Stefano’s square in Bologna [the second Sunday of each month, and the preceding Saturday].” Nando

      Municipal police
      The municipal police verifying all vendors’ permits.

      In order to occupy a spot in the mercato, vendors need to apply for a permit with the city. During each mercato day, the municipal police go through the aisles to check that every vendor has paid their occupancy fees. They also check that there are no unauthorized salesmen offering merchandise of dubious origin (brand name imitations) or simply items of little value and high return margins such as lighters, string bracelets, plastic sunglasses.

      In recent years, Italy has seen a sharp influx of immigrants. This new multiculturalism affects the mercati by more imported items being sold, and new vendors taking over some of the businesses. Some of those long-term relationships with the familiar vendors have been lost, and until new ones are established the mercati in some towns must wait to regain their neighborhood identity.

      Yearly town fair
      Beautiful stands in a yearly town fair. In the foreground: a stand showcasing artisan bread, olive bread, raisin bread, and panzerotti. In the background: a display of ethnic rugs, vases, and paintings.
      Polenta and fried fish
      Freshly made polenta and fried fish are common treats in northern Italian fairs.

      Some markets, however, have strongly maintained their traditions. This is the case, for instance, in the yearly fairs that many towns hold to honor their patron saints. Years ago, these town fairs were often the setting of small cattle shows (fiere del bestiame). Nowadays, instead, they are essentially big mercati, but with an emphasis on delectable and extravagant products such as cheeses and salumi from the various regions of Italy, marzipan fruits, torrone (nougat), croccante alle mandorle (almond brittle). You can also find an abundance of ornaments, toys, and even the latest kitchen gadgets! Some yearly fairs may also host traveling funfairs (giostre), with elaborate carnival rides.

      Other yearly fairs, instead, celebrate a seasonal harvest and are sometimes called “sagre” (festivals). The products that are showcased may be sampled in dedicated food tasting stands (which are sometimes equipped like full restaurants) and are generally available for purchase at wholesale prices. For instance, the world-famous white truffle fair is held every fall in Alba, near Turin.

      “[There are] also fairs that are centered on seasonal products. For instance, near Turin in October there’s the pumpkin fair.” Marta“They have fairs dedicated to some specific local food and its gastronomic specialties for each area. […] These are more like restaurant-style gastronomical stands (e.g. the truffle festival – “sagra del tartufo”, the garlic festival, the festival of the pear, of the asparagus, of the cappellaccio [a pumpkin-filled dumpling characteristic of the town of Ferrara], etc. […] You order food to be cooked by locals (renowned for their traditional cooking knowledge) and you sit at communal tables to eat.” Ilaria from Ilaria’s Perfect Recipes

      “Every year in Perugia there’s the Fair of the Dead, which dates back to the Middle Ages.” Simona from Briciole

      Oh bej! Oh bej! market
      The Oh bej! Oh bej! market held in historic piazza Mercanti, in Milan.

      Finally, a different kind of seasonal market is, of course, the one that is held in many towns during the Christmas period. Mercatini di Natale (Christmas small markets) are especially dear to the Italians, in part for their whimsical atmosphere. Like other winter markets, they often feature warm treats including roasted chestnuts and mulled wine (vin brule). Naturally, they also focus on giftable items such as fine foods, clothes, accessories, and crafts.

      “There is the Christmas market under the Portico dei Servi (which lasts from Santa Lucia, – December 8, but it opens on December 6th -, until January 6th) and the market of independent artisans [called] «Decomelart» in via San Giuseppe and one of sweets and random gadgets in via Altabella.” Nando

      “Christmas markets are mostly located in northern Italy but are not absent in the south. You can check out the website: mercatini-natale.com for a list of the locations.” Ilaria from Ilaria’s Perfect Recipes

      “The Christmas market that I know best is the Fair of the “Oh bej oh bej” that is done in Milan for Sant’Ambrogio [the city’s patron saint, on December 7th].” Simona from Briciole

      [Thoughts on the Table – 25] Introducing food writer Simona Carini from Briciole

      In this episode, food writer Simona Carini (Briciole) describes how she made use of both her artistic and her scientific side to learn how to make bread, pasta, and cheese. As she tells her inspiring story, Simona provides some of the details behind her artisan productions and shares her tips for a satisfying learning experience.

      You can follow Simona on Facebook, Google+, YouTube, and Twitter.

         

      [Thoughts on the Table – 17] Manu on the Food of Australia

      Manu is back for another episode! This time she talks about popular Australian food, from her Italian perspective. Manu has also prepared many of these dishes – check out her blog for the recipes and additional information on the culture of Australia. Here are the links: Sausage rolls, Mini meat pies, Seared kangaroo fillet steaks with raspberry glaze, Mini vegemite and cheese sandwiches (also in this post’s picture), Damper, Anzac biscuits, Lamingtons and Pavlova.