Il Mercato – The Tradition of the Italian Street Market

~~~ This article is available in narrated version. Check it out! ~~~

Every year, when I go back to Italy to see my family, I manage to squeeze in a visit to a mercato. As you may have guessed, the word “mercato” means “market”, but what’s a mercato (plural: mercati) to the Italians? I asked several friends from various parts of Italy to help me define it – the article you’re reading includes their collective observations.

The mercati are traditional neighborhood street markets that take place in most Italian municipalities and are as ancient as the cities themselves. Small towns tend to have a weekly mercato (on alternating weekdays among bordering towns) in a designated street or square (often called “Piazza Mercato“). Bigger cities instead tend to have several neighborhood mercati, some of which may occur daily (on weekdays and Saturdays) and take place in permanent structures that are either partially or fully covered (mercati coperti).

Produce stands
Produce stands usually occupy the biggest and most prominent section of the mercati.

In the mercati, street vendors set up their movable shops to cover a complete range of needs: from food, to clothes, to household items. The stores are generally open from early morning until early afternoon, but in big cities or for special occasions (e.g. patron saint feasts or Christmas celebrations) they may remain open until late. The mercati feature products for all budgets, from affordable consumables to high-quality designer items. Bargaining is acceptable though not as common as it was in the past, with the newer generations of customers being more used to posted prices.

“At the regular neighborhood market, you can buy all sorts of things, bargain, and you can also find prestigious brands and products, such as leather boots.[…] In Turin, there’s the biggest open market in Europe: Porta Palazzo which has a covered area for meat, pasta, and fish.” Lucia

“Bologna has a covered market in the city center (The Herbs Market – Mercato delle Erbe), some permanent markets in the style of Alger’s kasbah (via Pescherie’s market […], Aldovrandi’s square’s market) and some temporary markets […], plus a number of neighborhood markets all over the city.” Nando

“In the past, all cities had covered markets. Now in the Emilia region, the only famous market left is Modena’s – a spectacular market with a lot of high-quality foods […] [which are] also sought after by tourists.” Ilaria from Ilaria’s Perfect Recipes

Even though supermarkets have become the main source of supplies, the mercati remain popular in Italy. One reason for their appeal is the reliable quality and competitive prices of their fresh produce. Italians are very demanding when it comes to food and select vendors based on an expectation of high quality and fair value. Since in the mercato vendors strive to form long-term relationships with their customers, they must honor such expectations.

Another reason for the popularity of the mercati is that small towns may otherwise not have enough stores to supply the local demand. This phenomenon has become even more significant in recent years since many small businesses closed due to the financial downturn and competition from out-of-town commercial centers and department stores.

Outdoor meeting spaces
The mercati are also outdoor meeting spaces.

Aside from the merchandise itself, however, a big part of the appeal of the mercati lies in their social function of being outdoor gathering places where people can meet. Those who visit a mercato are greeted by a cheerful atmosphere derived from the variety of merchandise and the excitement of bargaining. In small towns where the mercato only occurs weekly, the infrequency of the event intensifies the excitement.

There are mercati that specialize in a certain genre of merchandise, such as the famous “mercati del pesce” (fish markets) that are commonly seen in coastal cities, or the “ortomercati“, which are dedicated to fruit and vegetables. But the multipurpose mercati are the most common. In those, vendors are loosely grouped together by type, with fresh fruit and vegetables stands taking on the most prominent section.

Coffee truck
Even a small Italian street market can feature a fully equipped coffee truck.

In most mercati, the space next to the produce is reserved for bakeries and deli trucks (selling fresh pasta, cheese, cold cuts, olives and other preserves, roasted chickens, and pre-made dishes). A few butchers and some fish trucks are also commonly seen in that area. As we move away from the core, the merchandise switches to clothes, including pajamas and underwear, as well as shoes and accessories such as belts and wallets. Then, it’s the turn of household items, including linens, curtains, mats, as well as hardware, tools, and cleaning products. Sometimes plants, seeds, and even birds, and other small pets can be found as well. Finally, in recent years, “coffee trucks” have been making an appearance even in small mercati, offering espresso and cappuccino, as well as croissants, pastries, sandwiches, and pizza by the slice. Some even feature a dedicated seating area.

Even though the produce sold in the mercati is often local, vendors may rely on nationwide distribution chains, and as such the mercati cannot be considered as farmers’ markets. In some big Italian cities, however, actual farmers’ markets have started to appear as stand-alone venues or as distinct sections in regular mercati. Just like in North America, farmers’ markets are associated with smaller production volumes, organic farming (agricoltura biologica), fair trade, and consequently higher retail prices. In Italy, however, farmers’ markets are still relatively uncommon, possibly because the majority of the Italians consider regular produce to be just as healthy.

“In Milan, the first farmers’ market, organized by Coldiretti [a national agricultural organization] opened in 2008 in the headquarters of the farmers’ cooperative (Consorzio agrario) of Milan and Lodi. The number of farmers’ markets reached 120 in Lombardy in early 2013.” Simona from Briciole

It has to be mentioned that mercati sell new merchandise and should not be confused with flea markets (mercati delle pulci) and other second-hand markets (mercatini dell’usato), or with antique markets (mercati dell’antiquariato). Most major cities do have such specialty markets as unique venues, though generally only monthly or seasonally.

“As for second-hand/antiques, in the area of Porta Palazzo there’s the Balon market, which has some rare pieces. The “Gran Balon”, takes place the second Sunday of every month, and there you really have the chance to find treasures.” Lucia

“Then there’s the «small» antique market of Santo Stefano’s square in Bologna [the second Sunday of each month, and the preceding Saturday].” Nando

Municipal police
The municipal police verifying all vendors’ permits.

In order to occupy a spot in the mercato, vendors need to apply for a permit with the city. During each mercato day, the municipal police go through the aisles to check that every vendor has paid their occupancy fees. They also check that there are no unauthorized salesmen offering merchandise of dubious origin (brand name imitations) or simply items of little value and high return margins such as lighters, string bracelets, plastic sunglasses.

In recent years, Italy has seen a sharp influx of immigrants. This new multiculturalism affects the mercati by more imported items being sold, and new vendors taking over some of the businesses. Some of those long-term relationships with the familiar vendors have been lost, and until new ones are established the mercati in some towns must wait to regain their neighborhood identity.

Yearly town fair
Beautiful stands in a yearly town fair. In the foreground: a stand showcasing artisan bread, olive bread, raisin bread, and panzerotti. In the background: a display of ethnic rugs, vases, and paintings.
Polenta and fried fish
Freshly made polenta and fried fish are common treats in northern Italian fairs.

Some markets, however, have strongly maintained their traditions. This is the case, for instance, in the yearly fairs that many towns hold to honor their patron saints. Years ago, these town fairs were often the setting of small cattle shows (fiere del bestiame). Nowadays, instead, they are essentially big mercati, but with an emphasis on delectable and extravagant products such as cheeses and salumi from the various regions of Italy, marzipan fruits, torrone (nougat), croccante alle mandorle (almond brittle). You can also find an abundance of ornaments, toys, and even the latest kitchen gadgets! Some yearly fairs may also host traveling funfairs (giostre), with elaborate carnival rides.

Other yearly fairs, instead, celebrate a seasonal harvest and are sometimes called “sagre” (festivals). The products that are showcased may be sampled in dedicated food tasting stands (which are sometimes equipped like full restaurants) and are generally available for purchase at wholesale prices. For instance, the world-famous white truffle fair is held every fall in Alba, near Turin.

“[There are] also fairs that are centered on seasonal products. For instance, near Turin in October there’s the pumpkin fair.” Marta“They have fairs dedicated to some specific local food and its gastronomic specialties for each area. […] These are more like restaurant-style gastronomical stands (e.g. the truffle festival – “sagra del tartufo”, the garlic festival, the festival of the pear, of the asparagus, of the cappellaccio [a pumpkin-filled dumpling characteristic of the town of Ferrara], etc. […] You order food to be cooked by locals (renowned for their traditional cooking knowledge) and you sit at communal tables to eat.” Ilaria from Ilaria’s Perfect Recipes

“Every year in Perugia there’s the Fair of the Dead, which dates back to the Middle Ages.” Simona from Briciole

Oh bej! Oh bej! market
The Oh bej! Oh bej! market held in historic piazza Mercanti, in Milan.

Finally, a different kind of seasonal market is, of course, the one that is held in many towns during the Christmas period. Mercatini di Natale (Christmas small markets) are especially dear to the Italians, in part for their whimsical atmosphere. Like other winter markets, they often feature warm treats including roasted chestnuts and mulled wine (vin brule). Naturally, they also focus on giftable items such as fine foods, clothes, accessories, and crafts.

“There is the Christmas market under the Portico dei Servi (which lasts from Santa Lucia, – December 8, but it opens on December 6th -, until January 6th) and the market of independent artisans [called] «Decomelart» in via San Giuseppe and one of sweets and random gadgets in via Altabella.” Nando

“Christmas markets are mostly located in northern Italy but are not absent in the south. You can check out the website: mercatini-natale.com for a list of the locations.” Ilaria from Ilaria’s Perfect Recipes

“The Christmas market that I know best is the Fair of the “Oh bej oh bej” that is done in Milan for Sant’Ambrogio [the city’s patron saint, on December 7th].” Simona from Briciole

Truffles Uncovered

I am very excited to announce that I have been invited to participate in a food lit event that will take place in Turin (Piedmont, Italy) this coming September. The event is titled “Turin Epicurean Capital” and will revolve around the universal meaning of food in life – naturally, a topic I feel strongly about.

When the organizer, Lucia Hannau, asked me to write a guest post for the conference’s blog, I immediately thought of truffles, since Piedmont happens to have the best in the world.

I must admit that I didn’t grow up eating truffles – as a child I only experienced a whiff of them in restaurants when a truffle dish was ordered by somebody seated at my table. And I can’t say that I loved it. As an adult, however, I had a chance to rediscover and develop a palate for them. But my love for truffles totally bloomed during my latest trip to Tuscany and Rome. Being truffles season, most restaurants were featuring truffle dishes, so I finally had a chance to try them in different preparations within a short period of time – an amazing experience!

My research for this article has been fascinating, and I managed to answer questions that I have always wondered: what gives truffles their characteristic aroma? Why do people use pigs to find them? When is their harvesting season? I also wondered: can I actually buy them in Vancouver? And the answer to this last question is: yes! I was able to get a gourmet supermarket to special order a single black summer truffle, which is what is in season right now and, luckily for my wallet, one of the most affordable varieties. You can see it showcased in the pappardelle dish above (for which you can check out the recipe at the end of this post).

But what are truffles? They are a unique kind of mushrooms that develop entirely underground, attached to tree roots, and which may be of great commercial interest due to their high demand and relative scarcity.

Summer truffle
Summer truffle

Like their tuber relatives, truffles are dense, rounded masses usually between 1 and 4 inches in diameter. In order to spread their spores, truffles produce pheromones that prompt animals to uncover and eat them – a behavior which has been exploited by truffle hunters who have traditionally made use of pigs to locate them. Particularly, truffles contain androstenone, a steroid also produced by boars when mating. Dogs1 can also be trained to search for truffles, with the advantage that they can be taught not to eat them upon discovery!

Flavor-wise, truffles are an acquired taste, containing several sulfur compounds (e.g.: bis(methylsulfanyl)methane) which may resemble hydrocarbons, and because of the presence of androstenone, which has an unpleasant smell described as woody/musky, to sweaty/urinous2. Even though a portion of the human population is unable to detect it3, there is evidence that repeated exposure to androstenone can cause sensitization4, leading to the conclusion that androstenone largely contributes to making truffles an acquired taste.

Truffles have been known since antiquity, with written evidence as early as in the 4th century BC. The Greek historian Plutarch thought that they were the result of lightning, while the Roman physician Dioscorides classified them as tuberous roots. Rarely mentioned in the Middle Ages, truffles became popular within the high classes during the Renaissance (legends say that they were a favorite of King Francis the 1st of France), and through the 18th and 19th centuries, their prestige kept increasing in high-cuisine.

The "Langhe" region, in Piedmont
The “Langhe” region, in Piedmont

Truffles only grow in very specific climates, in symbiosis with the right host trees. Because of this, they are very hard to cultivate with the most sought after demanding exorbitant prices. Most valuable is the white truffle (Tuber magnatum), especially the one found in the Langhe region (located in the Piedmontese provinces of Asti and Cuneo), but that can also be found in some parts of Tuscany and in central Italy. White truffles grow on the roots of oak, poplar, hazel and beech trees. White truffles mature in the fall, which is when the famous “Fiera del Tartufo” (Truffle Fair) of Alba takes place – a prestigious exhibition and trade show born in 1929 where the best white truffles can sell for over $400 per ounce. White truffles have a pungent, slightly garlicky aroma, and are best appreciated raw, freshly shaved on dishes before serving.

The second most valuable truffle is the black (winter) truffle (Tuber melanosporum), found in the hazelnut and oak forests in the Périgord region of south-western France. These truffles are harvested in fall and winter and have a delicate earthy flavor, which is known to be enhanced by light cooking. Another notable truffle is the Burgundy (Tuber uncinatum), which has an intense hazelnut flavor. It can be found in much of Europe and it is harvested in fall and winter. The Summer truffle (Tuber aestivum), instead, is harvested in the summer – it is molecularly identical to the Burgundy truffle, but has less intense flavor due to environmental factors.

Given the high price that truffles can reach, cooks often make use of truffle oils, pastes, kinds of butter, or even flour. Since oil-soluble bis(methylsulfanyl)methane can be easily synthesized at low cost, truffle-infused products are often completely artificial (also lacking any androstenone flavor, resulting in increased palatability for those who haven’t acquired a liking for it).

Some of the most known dishes using truffle as an ingredient include:

  • Risottos (often together with porcini mushrooms).
  • Various pasta dishes (especially egg pasta, such as tagliatelle, pappardelle or maltagliati, generally along with butter, cream, or mascarpone sauce).
  • Truffle omelets (for a stronger truffle flavor, the uncracked eggs can be kept in an airtight container along with the truffle for a couple of days before use).
  • Paired with Foie Gras.
  • Costolette alla Valdostana (cutlets as made in the Aosta Valley, located in the western Alps).
  • Sauces to pair with meats, including beef tenderloin.

Truffle dishes are often accompanied with medium to full body red wines, sharp enough to cleanse the palate of the sulfurous notes, and aged enough to develop a matching earthiness. E.g.: white truffles with Barolo, Nebbiolo, Barbaresco, or Dolcetto d’Alba; black truffles with Burgundy or Pinot Noir.

As a final remark, please note that the popular “truffle” gelato served as a dessert in pizzerie and restaurants has nothing to do with truffles! It owes its name to its shape and color, which resembles a truffle, and, just like truffles, can be found in white and black varieties:

  • “Tartufo bianco” – (white truffle), consisting in “fior di latte” (cream) and coffee gelato, sprinkled with white chocolate shavings.
  • “Tartufo nero” (black truffle), which consists in chocolate and “fior di latte” gelato, covered in unsweetened cocoa powder.
Pappardelle with Cream and Black Truffle

Yield: 4 servings

Total Time: 20 minutes

Prep Time: 5 minutes

Cook Time: 15 minutes

#Pappardelle with Cream and Black Truffle

Ingredients

  • 280 g (10 oz) fresh or dried egg pasta - I recommend pappardelle (one of the widest cuts), but tagliatelle, or fettuccine can also be used
  • 1 cup light cream (10% fat)
  • 30 g (1 oz) fresh black truffle (a small one)
  • 30 g (1 oz) unsalted butter
  • 4 garlic cloves, crushed
  • Nutmeg, salt, and pepper
  • Parmigiano Reggiano, grated (optional)

Preparation

  1. Bring a large pot of salty water to a boil.
  2. In a skillet, melt the butter at low heat, add the garlic and allow it to soften without browning (upper image).
  3. Remove the garlic, add the cream and bring to a gentle boil. Sprinkle with grated nutmeg, adjust salt and pepper.
  4. Using a sharp grater, grate half of the truffle directly into the skillet; remove from the heat and let rest (lower image).
  5. Cook the pasta for 2-3 minutes (if fresh) or 5-6 minutes (if dried). Then drain it quickly and add it to the skillet with the truffle cream. Toss gently and finish cooking the pasta in the sauce for a couple of minutes.
  6. Using a truffle slicer or a mandolin, thinly slice the rest of the truffle.
  7. Serve the pasta in preheated bowls, and lay 5 or 6 truffle slices on each portion. Optionally, sprinkle with freshly grated Parmigiano Reggiano.
https://www.disgracesonthemenu.com/2014/06/truffles-uncovered.html
1 Here is a video on the life of a truffle hunter, and of his dog (http://vimeo.com/62704923).
2 Androstenone belongs to the urinous and musky primary odors (http://chemse.oxfordjournals.org/content/2/4/401.full.pdf+html).
3 Recent studies estimated that only 6% of adults can’t perceive its smell (http://chemse.oxfordjournals.org/content/28/5/423.full).
4 “Sensitization” is the increase of the ability to perceive a given stimulus (http://www.ncbi.nlm.nih.gov/pubmed/2813372/).

The Italian Bar – A Licensed Coffee House for Every Time of the Day

Despite being licensed, bars in Italy are nothing like pubs. They are more similar to coffee shops, but they are actually far more than that. They are an establishment that runs all day with a wide range of food items, and a necessity for tourists with fast and affordable refreshments and services.

Bars, however, can be a source of misunderstandings and frustration due to the many unwritten rules that they conform to and to their many exceptions. This post explores the significance of bars in the Italian popular culture and gives important tips for travelers who are unfamiliar with their ins and outs.

What to get in a bar?
In an Italian bar, all coffees are espresso-based. If you ask for "a coffee" ('un caffè'), you get a single shot of espresso.
In an Italian bar, all coffees are espresso-based. If you ask for “a coffee” (‘un caffè’), you get a single shot of espresso.

Bars sell a variety of products catering to the desires of the moment, and they are often a daily routine for the Italians. Coffee is sold all day but is especially popular in the morning and after lunch and dinner. Cappuccino is almost exclusively a breakfast item (accompanied with croissants or other pastries), as are juices. Aperitifs are served before lunch and dinner – some bars offer complimentary snacks as an accompaniment. At lunchtime, many bars sell sandwiches (generically called panini in Italian, whether they are grilled or not), accompanied by sodas, beer, or wine. Some bars instead offer a more extended restaurant service, from salads and cold platters to first courses and other warm dishes. A few bars remain open in the evening turning more into pubs.

Seated or standing?

In Italy, customers should always ask themselves: “Am I allowed to bring my order to a table to enjoy it while sitting?” Ignoring this question may lead to an unpleasant experience since, in general, seating is not complimentary in a bar. The price of the items served at the table can be much higher than the price at the counter. The surcharge is a fee for being served by a waiter, occupy the table for any amount of time, but mostly for sitting in a premium location, such as in a historic piazza. When they choose to be served at the table, customers are generally allowed to sit themselves, and they are then greeted by a waiter. When ordering at the counter, instead, customers don’t have rights to a table, even if they carry their order themselves, and even if there are plenty of tables available.

Some bars, however, choose not to have table service – in these, it’s OK for the customers to carry their own orders to the tables. Generally, complimentary tables are small and unclothed, with no tableware and no menus, or high tables without chairs. When in doubt, it’s always a good idea to ask: ‘Possiamo sederci?’ (May we sit down?)

Even when paying for seating, remaining for an excessive amount of time is frowned upon in Italy. Not like in North America, where coffee shops often act as lounges where people who buy a drink gain the right to hang out with their friends, do their homework or use the free WiFi for as long as they want.

Pay before or after?

In many cases, the customers pay after, when they’re finished with their food or drinks. This is generally the case during off-peak hours, especially when sitting at a table and in other situations where the barista can easily keep track of the customers to ensure that they don’t leave without paying. Sometimes, the bar might require pre-payment by asking customers to pay at the cashier first and then present the receipt (‘scontrino’) as a voucher in order to be served at the serving counter (the barista will partially rip it to tag that it has been used). Pre-payment is always in effect if the bar has an active cashier station either located at the counter or standalone. Standalone cash registers may also sell cigarettes, transit tickets, and stamps.

When being served at the table, the bill is generally brought upon request, when the customer is ready to leave. In some cases, however, the check may be brought together with the order and payment may be required immediately. This is quite common when the seating area is located outdoors (especially on sidewalks) and it would be easy for a malevolent customer to dash without paying.

Where are the fixings?

In a bar, all coffee drinks are served in their porcelain or glass cups, on a saucer, and with a metal spoon. There is no “milk and sugar” station, just sugar packets in a container positioned on the counter. Sometimes, a sugar packet is placed directly on the saucer by the barista – this is often the case if the coffee is served at the table. Generally speaking, if Italians wish to have any milk added to their coffee, they ask for it as they order (see below). It is uncommon, although perfectly acceptable, to ask the barista for additional cold milk (in a small milk jug).

Caffè – Regular (single-shot) espresso, 20-30 ml, served in a 60 ml espresso cup
Caffè doppio – Double-shot espresso, 40-50 ml(1)
Caffè macchiato caldo (“marked” or “stained”) – Espresso with a dollop of steamed milk
Caffè macchiato freddo – Espresso with a dash of cold milk
Caffè corretto (“corrected”) – Espresso with a dash of liqueur, grappa if not specified, or brandy (e.g. Vecchia Romagna), Sambuca, or other
Caffè lungo (“long”) – Espresso obtained by allowing more water to flow through(2) (30-40 ml)
Caffè ristretto (“shrunken”) – Espresso obtained by stopping the water flow part-way through(3) (15-20 ml)
Caffè con panna (“with cream”) – Espresso with a drop of cold heavy cream
Caffè decaffeinato (“decaffeinated”) – Espresso made with decaffeinated ground coffee (popular is the brand name “Hag”)
Marocchino – Espresso with chocolate powder on top, and then a dollop of steamed milk
Cappuccino – Espresso with steamed milk(4) (at 65°C) in the proportions of 1/3 coffee, 1/3 milk, 1/3 milk foam, served in a cappuccino cup (~120 ml)
Cappuccino tiepido (“lukewarm”) – Espresso with steamed milk and some cold milk (served around 50°C)
Cappuccino ben caldo (“well hot”) – Espresso with steamed milk (warmed up to 75°C)
Latte macchiato – Espresso with a larger amount of steamed milk (with only a small layer of foam on top), served in a latte macchiato glass (~200 ml)


(1) Not as commonly ordered in Italy as it is in North America
(2) Weaker in flavor, but containing more caffeine
(3) Stronger in flavor, but containing less caffeine
(4) It’s preferable to use whole milk, for a creamier and more flavorful foam

Can I get it to go?

Getting coffee to go is quite uncommon in Italy, mostly because it only takes five minutes to drink an espresso or a cappuccino (which is never served too hot). Italians also prefer to use ceramic or glass cups, which are warmed up beforehand not to draw any heat from the freshly made coffee. The only case in which is acceptable to ask for the coffee to be served in paper cups with lids is when the coffee is meant to be carried to a work meeting in a nearby office, or when the customer can’t physically go to the bar, e.g. because they are working in a nearby store. In big cities, occasionally, bar waiters can be seen walking around the streets as they deliver coffees-to-go on a tray.

Am I even in a bar?

There are different kinds of bars, and they have different opening hours. Most bars open quite early in the morning (some as early as 5 or 6 am), catering to commuters. These bars remain open until late afternoon or early evening. Other establishments, instead, open around lunch time (with cafeteria service) or even later in the afternoon and continue until late at night (some as late as 2 or 3 am). This is often the cases for bars that operate as ‘enoteche’ (wine bars), or as ‘gelaterie’ (gelato shops).

Bars that double as pasticcerie (pastry shops) are more likely to be open during regular store hours (generally, 9.00 am to 7.30 pm). It has to be noted that not all pasticcerie offer bar service – when they do, they tend to display a “Bar Pasticceria” sign. Similarly, some restaurants also offer bar service. When they do, they also display a “Bar” sign (e.g.: “Bar Ristorante, “Bar Trattoria”, or “Bar Pizzeria”). Unlike in North America, it is generally not acceptable to stop in a restaurant (that isn’t also a bar) just for coffee or drinks.

Table Service, an Ocean Apart

Table service, the customer experience in restaurants, can be radically different between Italy and Canada. Most of my considerations can probably apply to all of North America, but in this article, I will be referring specifically to my Canadian experience.

Guest and host

In Canada, the ideal customer’s expectation of good service is to be treated like a guest at a friend’s house. When successful, the relationship between host and guest is warm and friendly. The restaurant staff’s goal is to make their guests feel at home by making themselves constantly available, should the customers need anything.

At the end of the meal, in return for the many courtesies, the guest leaves a tip according to a tradition designed to reward good service with an act of generosity.

Customer and patron

In Italy, when dining in, a service charge (usually 10%) is automatically added to the bill. It represents an actual fee, not a gratuity, explicitly named in the cheque as the cost of cover and service (‘coperto e servizio’). The extra charge is meant to account for the rental of clean tableware and linens, as well as (part of) the waiters’ wages.

The relationship between customer and waiter is therefore quite business-like: the waiter takes the order, serves the food, and the customer pays for the service. Because of this, Italians don’t have a problem with calling the waiter when they need it – they know it’s the waiter’s responsibility to assist. As a result, the waiters don’t need to constantly check on the tables.

Avoiding culture clash

Which way is better? The friendly exchange of courtesies or the contract? Each of them is the norm in their respective countries, and whether you prefer one or the other likely depends on where you were raised. The different type of customer service, however, can become problematic when the two cultures mix.

What should Italians expect when traveling to Canada? They will be surprised by how friendly the service is. They should not mind the many interruptions throughout the meal – waiters will offer free water, constantly re-filling the glasses, and will periodically check if the guests are liking the food (when asked, guests should just say the food is good unless really they don’t like it and want to send it back). At the end of the meal, they shouldn’t be surprised to have the cheque automatically brought to them without asking (something that would be considered rude in Italy, like a way to ask them to leave). The bill is generally left *face down* on the table for a reason, it’s perfectly fine to ignore it until ready to pay, before leaving.

However, tipping is supposed to be proportional to the quality of the service and, in its essence, optional. Practically, though, since waiters are often paid minimum wage, it translates into paying the server an expected percentage (nowadays, 15% and up). Not leaving a tip, or leaving a tip that is substantially lower than what is customary, is equal to making the harsh statement that the waiter can’t do their job. Since Canadians hate to make harsh statements, they will always leave a tip, and will just avoid restaurants where service is poor.

What should Canadians expect, then, when traveling to Italy? They should expect it to be a bit rough, but they should try to focus on the food and keep in mind that, as they pay for service, they have the right to demand attention if it’s not given to them (the Italians even have a saying: ‘chi spende pretende!’, those who spend demand!). Just like on an airplane they have the right to ask for an extra pillow if they so wish. Since it’s considered rude in Italy for the restaurant to talk about money when people are still seated at the table, at the end of the meal Canadians should expect to have to ask for the cheque. In fact, the Italians even have a special “scribbly” way of waving when calling for it!

In Italy, the waiter is, fundamentally, the connection between the customer and the food. If the food meets the client’s expectations, and the waiter brings the food to the client, then the waiter meets the obligation implicit with his role. The waiter can still exceed expectations, for instance when they are particularly knowledgeable about the food, or when particularly attentive to the customers, and this can certainly increase the image of the restaurant. In many cases, however, the service in restaurants just meets minimum expectations. Those restaurants can still be highly successful, provided that their food is highly regarded. It’s a matter of offer and demand – but on the market of good food.

Finally, Italian restaurant owners in Canada have to keep in mind that the expectations are different than back home. While authentic Italian food is generally highly appreciated – the Italian standards of customer service are generally highly despised. No matter how good the food is, if customer service is not up to Canadian standards, the restaurant can very rapidly build a negative image, and its success can be severely hampered.

The Italian Courses

Italians like structure in the way they eat. To them, the balance between the different courses of the meal is as important as the balance between the ingredients of each dish. In Italy, eating is far more than nutrition, it’s a moment of aggregation where families, friends, colleagues get together, relax and participate in the dining ritual. This article describes a typical everyday meal (at home or in an informal restaurant) and compares it with the bigger and fancier meal reserved for special occasions (a wedding, for instance).

What is the correct pronunciation of “bruschetta”? Check out this and other often mispronounced Italian words.

In Italy, even the most informal meals commonly include multiple courses. This doesn’t mean that people eat more food – the various courses are a way to break down the meal into different sections, add variety and create a progression. Appetizers and first courses come first because of their delicate flavors (and textures); second courses follow with their stronger elements; desserts, coffee, and liquors are reserved to end the meal. The subdivision into courses also introduces pauses, which in some cases are intentionally extended to give the diners the necessary time to rest their palate, and socialize.

In this article we will be referring to both lunch (“pranzo”) and supper (“cena”), as the mid-day meal and the evening meal. As for the early-day meal, please see the post on breakfast (“colazione”).

Everyday meals

Everyday meals generally only include a first course (“primo piatto” or simply “primo”) and a second course (“secondo piatto” or “secondo”), plus possibly some fruit (“frutta”) and coffee (“caffé”).

  • The first course is usually based on dry pasta, gnocchi, ravioli, or rice (“risotto”). First courses don’t need any sides and they are not accompanied by bread. Mostly during winter, and especially for dinner, the first course can take the form of a soup, which may contain pasta or rice or may be served with croutons (“crostini”).
  • The second course is centered on a protein – typically meat or fish, but also cheese or eggs. Second courses are normally served with one or more side dishes (“contorni”), such as salads or roasted vegetables. They are usually eaten with bread, polenta (boiled cornmeal), or boiled rice.

The structure of everyday meals may seem somewhat similar to North America, where it’s common to have soup or salad as a first course, a main course, and dessert. The difference is that the Italians put a lot more emphasis on the first course, so much so that the second course loses the title of ‘main’.

Formal meals

Italian formal meals always begin with a starter course (“antipasto”), and continue with one or more first courses, one or more second courses (meat or fish, sometimes interleaved with a lemon sorbet as a palate cleanser), a cheese course (“formaggio”), desserts, a fruit course, coffee, and liquors. One or more second courses may be replaced by a “piatto di mezzo” (a soufflé or a “torta salata”, similar to a quiche).

  • For starters, a selection of appetizers is a must. They may be in the form of pre-assembled platters, or, more informally, they can be brought to the table in serving dishes, or even presented in a self-service buffet (see the article on antipasto).
  • First courses have elaborate preparations and sometimes make use of expensive ingredients (e.g.: truffles, seafood). When more than one first course is served, the portions of each become smaller. In some cases, a sampler of primi containing 2 or 3 dishes on the same plate may be offered; this, however, is becoming more and more uncommon.
  • Second courses also have a refined presentation and sophisticated ingredients. With respect to North America, the meat portions are smaller to compensate for a filling first course. In restaurants, for some meat or fish dishes, a chef may plate each portion in front of the diners by working in a carving or plating station set up next to the dining table. If both a fish secondo and a meat secondo are served in the same meal, it’s customary to serve them in that order and to interleave a sorbet (usually lemon) as a palate-cleanser. If all second courses are based on meat, or if there is only one second course, then a sorbet may be served between first courses and second courses.
  • Formal meals often have an entire course dedicated to cheese, either in the form of pre-assembled samplers, or where a selection of cheeses is presented on serving trays. In some cases, aged cheeses are paired up with jams (especially figs and pears jams), aromatic honey (e.g.: chestnut tree honey), or mostarda.
  • Desserts are also a must in formal dining. In restaurants, a daily selection of cakes, pastries or tarts is often presented on a serving cart for each diner to choose from.
  • The fruit course may be prepared in a salad (called “macedonia”), and optionally served with ‘gelato’. In winter, a combination of dried fruit and fresh fruit might be offered.
  • Coffee is always served. In restaurants, it’s in the form of espresso; at home, it may be from a home-espresso machine or a ‘Moka’.
  • Liquors often conclude the meal because, like sweets, they quench the appetite. They are normally digestive bitters (“amari”). However, grappa, Sambuca, amaretto, nocino, and especially limoncello are also common.

Note that the aperitif (aperitivo) – an appetizer drink generally accompanied by a light snack – is not part of the courses as it’s usually had some time before the meal, possibly even in a different venue.

Bread and wine

In both informal and formal setups, bread is very important to the Italians (so important that any food that comes with bread is generically called “companatico”). Individual buns and sliced loaves may be served in a basket, or set directly on the table. Butter is not part of the tradition, though in some cases unsalted butter curls may still be served. Bread may be had as a snack before the primo – sometimes in the form of breadsticks (“grissini”) – and it always accompanies the second course. In informal setups, it’s acceptable, after the primo, to use a few bread chunks to wipe up any pasta sauce that may be left on the plate. This practice, called “scarpetta” (little-shoe) is however never used after eating risotto, as its cream (made of starch) is not technically a sauce.

Wine, somewhat common in everyday meals (especially for dinner), becomes mandatory in formal dining – and it must be of high quality. First courses, “piatti di mezzo” and fish courses are paired up with white wines or light reds. Meat-based second courses, instead, require stronger red wines. See the article on wine for more information.

Further Readings

For more information, check out 10 Facts About Italian Food, an interesting article on some of the less known misconceptions about Italian food.

 

More featured articles

Bruschetta, Properly Pronounced :)

Bruschetta , plural ‘bruschette’ (brus-ket-teh), is a very popular appetizer born in the 16th century in central and southern Italy, which then spread to the entire country and eventually followed the Italian emigrants around the world.

Classic bruschetta can be made in several ways, but it’s always based on a salad of fresh diced tomatoes on a toasted slice of rustic bread. The name bruschetta, in fact, derives from ‘bruscare’, Roman dialect for the verb to toast. Traditionally, a hint of garlic is added by rubbing a peeled garlic clove onto the char-roasted bread. However, it can also be added in small amounts directly to the tomato salad.

Bruschetta can also be made with other toppings (e.g.: cooked beans, stewed mushrooms or bell peppers, tuna salad). In Italy, however, these are substantially less common than the classic tomato topping. Unless otherwise specified, the term ‘bruschetta’ refers to the tomato version and always to the whole preparation (bread plus topping), never to just the topping. So, no bruschetta burger, please!

For the best results, the bread has to remain crunchy. To this effect, the topping should be not too soggy and it should be put on the bread only a few minutes before serving. Some restaurants even have do-it-yourself bruschette, where a tomato salad is served in a bowl along with toasted bread.

This recipe describes a variation of the classic where a few extra ingredients are added.

Bruschetta

Yield: 2-4 servings (as an appetizer)

Total Time: 25 minutes

Prep Time: 25 minutes

Bruschetta

Ingredients

  • 4 Roma tomatoes
  • (optional) ½ shallot
  • 1 ½ cloves of garlic
  • 3-4 leaves fresh basil
  • 1 T olive oil
  • ½ T balsamic vinegar
  • ½ tsp salt
  • 4 slices of artisan bread
  • (optional) some ground black pepper

Preparation

  1. Gather the ingredients. Wash and prepare the tomatoes for peeling by removing the bottom and by cutting a cross on the top. Slice and toast the bread.
  2. Blanch the fridge-cold tomatoes by dipping them in boiling water for 30 seconds, and then cooling them off quickly in cold water. The skin will come off easily.
  3. Remove the seeds and the cores, then dice the tomatoes.
  4. If using shallot, cut it into small dices.
  5. Cut the garlic into small dices. Slice the basil leaves by first rolling them up.
  6. Dress the bruschetta topping with balsamic vinegar, salt and olive oil.
  7. Place a generous amount of tomato salad on each bread slice. If desired, sprinkle with ground black pepper. This appetizers goes well with a full-bodied white wine, such as Malvasia Bianca, Soave, or Vernaccia.
https://www.disgracesonthemenu.com/2011/06/bruschetta.html

Aperitivo – The Italian Pre-Dinner Cocktail with Accompaniments

Known in North America by the French name apéritif, an aperitivo is a drink meant to be had before the meal as an appetizer. To this purpose, the apertitivo is usually a moderately alcoholic cocktail based on vermouth, bitters or white wine. Non-alcoholic versions also exist.

Even though the aperitivo is technically a starter to the meal (the word comes from the Latin verb ‘aperire’, to open), Italians usually have it well before lunch or dinner, accompanied by a snack. Because of this, the aperitivo often refers to the whole experience of drink plus food (as Italians say: “fare l’aperitivo”, do the aperitif), with the actual purpose of quenching the appetite while waiting for a late meal.

As described in the article on breakfast, in Italy bars double as coffee shops and are often part of people’s daily routine. And in the bars of Milan and other north Italian cities, the evening aperitivo has evolved into its own tradition. Starting at around 6 pm (which is at least one hour before restaurants open) and continuing until 8 or 9 pm, most bars offer a lot more than peanuts and chips to accompany their drinks. For a slight surcharge on the aperitivo drink, a complimentary buffet of appetizers is commonly offered.

The best aperitivo venues overflow with customers attracted by their luscious buffets and compete in providing the best ambiance and quality. They are especially popular as social hubs, typically for after-work gatherings, while waiting for dinner time. Even though the buffets can be very tempting, generally people try not to take advantage and limit themselves to one or two small appetizer plates. However, aperitivo spots are also appreciated by students and younger crowds in general, which may help themselves more generously and even decide to have more than one round of drinks and skip dinner altogether.

As for the actual drink, all of the standard “pre-dinner” cocktails are served. These include:

  • Dry white wine, especially the sparkling Prosecco (see the article on wine);
  • Martini, which in Italy is just straight vermouth on the rocks (from the historical brand Martini e Rossi), as opposed to North American Martini – a cocktail based on gin or vodka;
  • Classic long-drinks, such as gin and tonic, rum and coke (also called Cuba Libre), Americano (gin and sweet red vermouth).

But the Italians favorites are bitters-based, they include:

  • Straight Campari (25% alcohol, created in 1860) or Aperol (11%, created in 1919), both served on ice and possibly topped up with soda water;
  • Campari (or Aperol) and white wine;
  • Negroni (gin, Campari and sweet red vermouth);
  • Spritz (Aperol or Campari, sparkling wine and soda water), which originated in the North East of Italy.

It has to be noted that none of the alcoholic aperitivo drinks are particularly strong. In North America they would all be considered “girly” drinks, also because of their bright colors. Italians enjoy them as appetizers, leaving red wine and beer to accompany dinner, and stronger liquors for later in the night.

Aperitivo drinks can even be entirely non-alcoholic and are quite popular in the morning before lunch. The most common are ‘San Pellegrino Bitter’ (more recently commercialized as ‘Sanbittèr’) and ‘Crodino’, both of which contain herb extracts that give them a bitter aftertaste. They are sold in small individual glass bottles (100 ml) and served on ice with a slice of lemon or orange, or as part of juice-based cocktails.

Pre-made low-alcohol aperitivo cocktails also exist and can be bought in single-dose glass bottles. The most important are Camparisoda (10%, created in 1932) and Aperol Soda (3%).

Appetizer display at Spritz bar.
Appetizer display at Spritz bar in Milan-Navigli.

As for the accompanying appetizers, other than the typical potato chips and toasted peanuts, it’s common to have olives, savory tarts, bruschette, pasta salads, pizzette. Also quite standard are cold cuts (including prosciutto, mortadella, salame), mozzarella and tomatoes, grilled vegetables, cheese bites (e.g.: Parmigiano slivers, smoked scamorza), or even generous blocks of spreadable cheese (e.g.: gorgonzola or brie), and a selection of breads (small buns and sliced loaves). More rarely deli appetizers are featured, for instance ‘insalata di mare’ (seafood salad, containing boiled octopus, squid, and shrimp in olive oil and lemon), ‘insalata russa’ (Russian salad, containing diced boiled potatoes, peas, carrots, in mayonnaise).

More appetizers at "Spritz" bar.
More appetizers at “Spritz” bar.

Occasionally, warm appetizers and even actual hot courses are offered in the classic buffet chafing dishes, heated with alcohol burners. Example include first courses that don’t need to be freshly made (e.g.: butter and sage tortellini, gnocchi with cheese sauce, baked pasta), second courses (e.g.: meat stews), and sides (e.g.: roasted potatoes or polenta).

Half-wheel of Parmigiano and focaccia slices.
Half-wheel of Parmigiano and focaccia slices, also in a Milan bar.

Every appetizer is served in bite-size portions meant to be eaten directly at the buffet or put on a small disposable plate and taken to the table. Plastic forks and knives are usually provided, though some places limit their customers to using toothpicks and serving spoons.

Antipasto – A Primer on the Italian Starters Course

The word ‘antipasto’ (plural, ‘antipasti’) comes from anti- (before) and pasto (meal) and has absolutely nothing to do with pasta. An antipasto is the Italian equivalent of the starters course, but it also defines each individual appetizer (or hors d’oeuvre) that this course is made of. For instance, an Italian would say: “We started the meal with an antipasto [course]”, as well as: “They served us three types of antipasti [dishes]”.

It is common for any formal meals, home cooked as well as in restaurants, to begin with antipasto and then continue with first course (pasta or rice), second course (meat or fish), cheese, dessert, fruit, coffee, and digestive liquor. Everyday meals, instead, generally only include first course, second course, and optional coffee. Occasionally, however, an informal antipasto can be a nice addition to every meal.

Antipasti are often served in small portions meant for sharing; some restaurants even offer a buffet of antipasti, allowing the diners to mix and match their favorite items. More informal establishments, such as pizzerie and trattorie, are instead more likely to feature only a limited number of individual antipasti platters.

Legend for the feature image.
Legend for the feature image.

The most common antipasti are cold dishes, but there are a few regional specialties that are served warm or hot, all of which are almost completely unknown in North America. Some warm appetizers are:

  • ‘Olive all’Ascolana’ (7). A particular type of green olives, stuffed with a meat paste, then breaded and deep-fried in olive oil (typical product of the Marche region).
  • ‘Gnocchi fritti’ (6). A type of fried bread (see The Mystery of Bread, typical of the Emilia region).
  • ‘Mozzarella in carrozza’. Literally: “mozzarella in the carriage”, breaded and deep fried mozzarella (typical of central Italy).
  • ‘Bagna càuda’. Piedmontese dialect for “warm bath”, a sauce made with anchovies, garlic and oil, used as a dip for raw or cooked vegetables (typical of the Piedmont region).
  • Deep fried, grilled or oven roasted squid. Common all throughout Italy.

Typical cold antipasti include:

  • Cold cuts. E.g.: prosciutto crudo (2) (raw, cured pork – sometimes served with cantaloupe), prosciutto cotto (Italian ham), pancetta (Italian bacon), coppa (1) (called capicollo in southern Italy, also a type of cured pork), salumi (3) (cured sausages – including ‘bologna’ and other kinds of ‘mortadella’), lardo (4) (aromatized, cured pork fat), bresaola (cured lean beef – often served with slivers of Parmigiano, lemon and olive oil).
  • Grilled vegetables. E.g.: thinly sliced eggplants, zucchini, bell peppers.
  • Deli preparations. E.g.: ‘insalata di mare’ (seafood salad, with cooked squid, octopus, mussels and shrimp, marinated in lemon, oil and parsley), ‘insalata russa’ (cooked vegetables, mostly potatoes, peas, and carrots in mayonnaise), marinated anchovies, ‘sarde in saor’ (sardines in an onion marinade, typical of the Veneto region), Sicilian ‘caponata’ (fried eggplant in a tomato, onions, celery, olives and capers stew).
  • Savory Tarts. E.g.: spinach and ricotta ‘tortino’, cut into bite-size chunks.
  • Egg-based preparations. E.g.: cold ‘frittate’ (5) (for instance with roasted zucchini and herbs, with asparagus or with mushrooms) and ‘uova ripiene’ (halved hardboiled eggs where the yolk has been mixed with mayonnaise and canned tuna).
  • ‘Sottaceti’. Pickled vegetables (preserved in vinegar), e.g.: cipolline (small onions in white vinegar), ‘cetriolini’ (baby cucumbers marinated in vinegar, and without any dill!).
  • ‘Sottòli’. Vegetables preserved in olive oil, e.g.: black and green olives, artichokes, mushrooms, mixed vegetables, ‘cipolline borettane’ (a particular type of pearl onions, in a sweet and sour preparation).
  • Cheeses. E.g.: mozzarella (sometimes served in a Caprese salad – with sliced tomatoes and olive oil), provolone or any other fresh and mild cheeses.
  • Breads. E.g.: sliced artisan bread (served without butter!), flatbread (e.g. Sardinian ‘pane carasau’, possibly served with a tapenade of olives or mushrooms), breadsticks (sometimes wrapped in prosciutto slices).
  • Bread-based preparations. E.g.: ‘bruschetta’ (toasted bread with diced fresh tomatoes, garlic, basil and olive oil) and ‘panzanella’ (a red onion, tomato and cucumber salad, either with chunks of moistened stale bread – as commonly prepared in Tuscany, where it originated -, or served on a toasted bread slice – as typical in all central Italy -).

One particular preparation that can be served as an antipasto as well as a side is a mix of cooked vegetables (e.g.: cauliflowers, carrots, green beans, mushrooms, green peppers), pickled vegetables (e.g.: artichokes, onions, cucumbers), canned tuna, olives and tomato paste. In North America, a modified version of this dish (also containing dill pickles and various vegetable oils), sold under the generic name Antipasto, has become quite popular as a snack – completely obfuscating the original meaning of the word ‘antipasto’. This is why North Americans think of ‘antipasto’ as the Italian, “higher class” alternative to salsa, meant to be enjoyed with crackers, nachos or chips – what a great example of Italian food aberration!

Eating Vegetarian

Italian cuisine, like many cuisines of the Mediterranean, is considered “vegetarian-friendly” because it features plenty of meatless dishes. Since not everybody has the same definition of “vegetarian,” let’s first clarify the terminology. By vegetarian dish, I mean a dish where no meat or fish in any form was ever used (so, no shrimp, no chicken broth, no anchovy paste), but where animal products may be involved (so, yes milk, eggs, honey). This type of vegetarianism is referred to as lacto-ovo, and it does include cheese made without using animal-derived rennet. For a list of Italian vegetarian cheese (updated to 2018), please download the pdf (courtesy of GreenMe).

North American cuisine tends to be very meat-centered, with the exception of some “vegetarian-heavy” cities (see here for a Top Ten list) where a higher percentage of vegetarians tends to live. In Italy, instead, a number of meatless dishes are fully part of everyone’s diet, and they can also be found in pretty much every restaurant. As a result, there aren’t many dedicated vegetarian restaurants in Italy (but you may find some in the big cities). Another consequence is that imitation meat is not as common as it is in North America – Italian people that become vegetarian generally have plenty of options and don’t need to resort to imitations.

One slight problem with vegetarian food in Italy is that it is sometimes hard to recognize which dishes are in fact vegetarian (and restaurants don’t help by generally not tagging vegetarian dishes on their menus). Italians don’t call a pasta dish “vegetarian,” they simply call it pasta al pomodoro, trenette al pesto, pasta alla Norma. Many pizzas are also vegetarian, but they go under the names of marinara, margherita (mozzarella is generally made without rennet), funghi (mushrooms), olive (olives). There is, however, one type of pizza explicitly called “vegetariana” or “ortolana”, which topped with grilled veggies.

As for the reasons why meat is not the main star of the show as it is in North America, a few theories can be made:

  • North America has a tradition of cattle ranching due to its vast prairies and veggies tend to be seen more as a side dish, something that you have to eat because it’s healthy, but that doesn’t add much to the flavor. There isn’t much tradition around vegetable preparations, and, in some cases, they are even considered more of a garnish that you don’t have to eat.
  • Italy, on the other hand, has a very different geography that makes cattle ranching more challenging. Also, the postwar years were especially tough, and meat hasn’t always been as available to everyone as it is nowadays. As a result, traditional cuisine naturally drifted towards using more produce and more starches.

But there may also be a more practical reason why produce is considered so differently: many of the vegetables grown in southern Europe are simply tastier than their North American counterparts. Possibly because of the favorable climate and soils, vegetables actually taste amazing! Better veggies make for more successful vegetarian dishes and, in an environment where the cuisine is centered on a few clean flavors and a handful of high-quality ingredients, interesting vegetables with complex flavor profiles simply claimed a central role in a number of dishes.

Unfortunately, Italian restaurants in North America tend to feature few, if any, meatless dishes on their menus. This is probably an adaptation of the expectation of the general public. Pizzerias tend to be more reliable in featuring at least a few vegetarian options.